ShareHiring a Publicist for Book Promotion
You have been working yourself to exhaustion for countless hours and it’s finally finished. After a lifetime of dreaming, you are finally holding it in your hands. Your book: the focus of all of your energies and a labor of love. You want the whole world to hear about it (and hopefully buy it), but you aren’t sure how to make that happen. If you have limited budget, one of the best and most cost-effective ways to let people know that your book exists is talk radio.
There are publicity firms who specialize in booking authors on talk radio, but what are the advantages of hiring them? Here are 5 advantages of hiring a publicity firm to promote your book on talk radio:
1. They Know How to Play the Publicity “Game.”
Most authors know that they need media exposure, but have no idea where to start or who to call. Generating publicity can be difficult and even complex. You have to know the right shows, the right stations, the right producers, and the right time to call. Hiring a publicist takes out all of the guesswork.
2. They Will Help You Develop Your Message.
One of the most valuable things a publicity firm can do is help you develop the right message or angle to use to get the media’s attention. They will examine your book and message and will be able to pick out the angle that will maximize interest in you and your book.
3. They Will Get Your Message to the Right People.
While it’s true that you can call radio stations and attempt to book yourself, you may not get very far. Many hosts and producers won’t even consider a guest unless they are represented by a publicist, assuming they even take your call in the first place. A good publicity firm knows how to provide a show producer with everything they need to book you as a guest.
4. They Have Established Relationships with the Media.
Experienced publicists have cultivated strong relationships with talk radio hosts and producers. In some cases, these relationships last several years and help open up doors that might otherwise be closed. Often, a host will book a guest solely based on the recommendation of a trusted publicist.
5. They Have the Experience to Guide You.
Going out there and doing interviews without any tips or any guidance can be quite daunting. A good PR firm will be able to coach you on the fine point of “talk radio etiquette” and will be able to help you correct any missteps you might make.
By factoring in all of these advantages, we can help alert the masses about your book. As specialists in book publicity for nearly two decades, EMSI has the experience and the know-how that you need to help accomplish your goals.
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Good Afternoon!
I want the job of writing, assisting writers in writing their books, and/or promoting authors of books to potential customers.
I have functioned as a publicist for previous functions, i.e. Harris County community health fair (publicist), raised money for the family of the Washington, D.C. sniper victim (fundraiser), political action committee (contact person). I have also written for radio, television news, been published, written a comedic television script.
How do I get started in this business?
Sincerely interested!
Aretha Walker
713-455-2204
13155 Woodforest Boulevard #606
Houston,TX 77015
Hi Aretha – You have great credentials. I would suggest adding yourself to elance.com and guru.com. We’ll keep your information on file as well in case we have a need. Thanks for your comment!
I have my first book coming out in late Feb or early Mar this year. I am on a VERY strict budget but I would like to see about hiring a publicist to help promote my book in addition to the book signings and things I already have scheduled. How much should I expect to pay for these services?
Thanks in advance,
DD
My first book is out “The Portrait of Laura” How do I get noticed. Also, my second book is in the last leg should be out in a few months. My third one is a work in progress. How do I get PR Rep in Colorado that will help me. Thanks for your time Sign Merwin D. King
We are looking for agents whom wish to promote their clients in one of our upcoming issues of Carpe Articulum Literary Review. We are an international magazine, in 7 languages, and in 25 countries world wide. We are a cross-genre literary publication featuring poetry, short fiction, novellas, scientific papers, essays/non-fiction and interviews with famous writers and screen actors intimately involved in writing. Every issue we feature at least one famous public figure and interview him/her for insider info on the industry in order to better aid our readership. We also sponsor a $10,000.00 annual award series for excellent writing form the general public.
Feel free to contact us.
Hadassah Broscova,
Editor-in-Chief
Carpe Articulum
(Seize the Moment)
I have self published my book, Damaged Goods, A Self-fulfilled Prophecy. My book is being distibuted by Atlas Books, being sold on amazon.com, barnesand noble.com, borders.com, as well as my website doubledapbooks.com. I have spent thousands of dollars over the last 10 months on advertising and solicitaion of talk show hosts, radio stations, etc. I have only sold a very few amount of books and in need of a professional who understands the business of marketing and advertising. Please contact me so that I can increase my sales.
As a self-published author with a limited budget, I can say that it is very hard to get noticed outside of your state. I have been at it 10 years now-I do have a lot of awards, books published, and degrees in writing that shows my accomplishments towards my career in writing. But if someone has never heard of you-How will they know to that they can order your book in any Barnes and Noble all over the USA? Self-publishing does give you the option of getting their services to sell your books-But only the books you published through them. In my case I have self-published through more than one company, so I think it would be great if I did not have to worry. I want to concentrate on finishing my other book ideas that are reaching close to 2,000.
Looking for PR
I need a publicist to promote my book, “The African/American Wilcox Heritage Trail.” I prefer someone who lives near Woodbury, N.J..
Todate, I have had two book signings and sold over thirty books. Please contact me at my email address.
I have a series, the Emily Jacobs Mysteries. The first installment is now under completion; Mystery of the Dancing Firewalker. I am searching for a publicist who knows the ropes and contacts. This is my first novel and I am convinced from previews of local readers that this will be a success.
I am bare bones and have invested nearly 35 years of knowledge into this idea. Please contact me through my Email. Thank you.