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	<title>EMSI &#187; Book Promotion Experts | Book Publicity Firm | Book PR Agency | Book Marketing | Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency</title>
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		<title>When to Start Your PR Campaign?</title>
		<link>http://publicitythatworks.com/when-is-a-good-time-to-start-your-pr-campaign/</link>
		<comments>http://publicitythatworks.com/when-is-a-good-time-to-start-your-pr-campaign/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 18:11:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
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		<category><![CDATA[emsi]]></category>
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		<description><![CDATA[I have found that the two biggest obstacles to a good PR campaign are the two Ps: Procrastination and Perfection. Too many times, companies will procrastinate in getting their campaign started, and tag their campaign launch to something artificial like a product launch (which isn't news, unless it's the iPhone 4) or a new initiative. By and large, the media could care less. Your message, combined with something that is hot in the news cycle, is your hook, and if you're doing it right, waiting is not an option. ]]></description>
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		<title>How to Make the Most of Your On-Air Time</title>
		<link>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/</link>
		<comments>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 15:45:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
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		<category><![CDATA[power of publicity]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=535</guid>
		<description><![CDATA[I've written dozens of articles with tips on how to get on the air, but what happens once you get the nod? It's not enough to just get on the air - you have to make the most of the time you have. In most guest-driven news and talk shows, the average segment length is in the 3 1/2 to 5 minute range, so it's important to make every minute count.
]]></description>
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		<title>You Need Publicity For Your Book&#8230;</title>
		<link>http://publicitythatworks.com/you-need-publicity-for-your-book-where-do-you-start-and-what-do-you-look-for/</link>
		<comments>http://publicitythatworks.com/you-need-publicity-for-your-book-where-do-you-start-and-what-do-you-look-for/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:56:27 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[print coverage]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[talk radio hosts]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=317</guid>
		<description><![CDATA[If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started.
]]></description>
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		<title>Be a Dream Guest on Talk Radio</title>
		<link>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/</link>
		<comments>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 22:05:35 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity that works]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=81</guid>
		<description><![CDATA[The hard truth that a PR agency has to help clients understand is that journalists and host don’t care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention.  The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations.  And that is the “bottom line” in those industries.
]]></description>
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