EMSI

How About NOW?

“What may be done at any time will be done at no time.” — Scottish Proverb

Okay, don’t ask what the Jewish grandmother from New York is doing with a Scottish proverb. My chief strategist found it for me, and it fit the tone of my message today. Read more on when to start your PR campaign →

Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms.

Today, the screens are larger, the picture is in high-definition color and the programming choices are near infinite. Also, in addition to shows of general interest, there are now literally hundreds of cable network shows that cater to specialized niche markets. Plus, millions are now watching TV shows on their cell phones and computers. All in all, TV viewership continues to soar. Read more on how to make the most of your on-air time →

Where Do You Start and What Do You Look For?

It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started. Read more on publicity for your book →

…And Turn Your Host’s Listeners into Your Followers

The most difficult thing about being a public relations professional is correcting a client’s perceptions about the field of PR itself.

PR people are depicted in the movies as “spin doctors,” stretching the truth or lying outright to present their clients in the best possible light. Read more on being a dream guest on talk radio →