EMSI

Five Tips You Don’t Want to Miss

Sometimes I cringe when I hear people talk about “the media.” It sounds as if everyone in TV, radio, print and online press is a member of one fraternity that thinks and acts the same. There is a vast gulf between the daily life of a print journalist and the daily life of a radio show host. And there are many differences between radio hosts and TV producers.

They really shouldn’t be treated the same. That’s why I’ve written a booklet called 50 Tips to Make You A Great Radio Guest and a similar piece for TV. Now I am compiling interview tips for working with print and online journalists (which in many cases can be the same thing). This will be the first of three articles, so stay tuned for the others over the next two weeks. Read more on how to give a great print media interview →

The Questions You Ask Yourself are as Important as the Answers

After more than 20 years in the public relations business, I’ve discovered one universal truth: There’s really nothing quite as important as preparing for an interview.

After all, if you’ve gone through all the trouble of studying the news, reading about the issues and creating a set of resonant messages and have used them to score an interview with a journalist, why would you want to wing it? The problem is most people prepare for an interview by asking themselves the questions THEY would ask THEMSELVES, instead of asking the questions a professional journalist would likely ask them. That’s where I have seen many campaigns run off the rails before they begin. Read more on how to prepare for the big interview →

You may have heard me say this over and over – but it’s a fact: Talk radio is a great avenue for getting your message in front of a wide audience. With such an abundance of shows airing on terrestrial stations, online stations and satellite radio, and covering such a wide range of topics, you’re sure to find many that will be a good match for your message.

So how do you get on the air? Here are six tips designed to get you talking: Read more on 6 tips for getting booked as a talk radio guest →