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	<title>EMSI &#187; Book Promotion Experts | Book Publicity Firm | Book PR Agency | Book Marketing | Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency</title>
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		<title>How to Prepare for the Big Interview</title>
		<link>http://publicitythatworks.com/how-to-prepare-for-the-big-interview/</link>
		<comments>http://publicitythatworks.com/how-to-prepare-for-the-big-interview/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 18:51:33 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
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		<description><![CDATA[Journalists care about how your interview could help their audience. So the trick is being able to prepare for their questions, and still work your messages into those answers. That's why I wanted to take the time today to offer up some dos and don'ts.]]></description>
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		<title>How to Make the Most of Your On-Air Time</title>
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		<pubDate>Mon, 21 Jun 2010 15:45:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
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		<description><![CDATA[I've written dozens of articles with tips on how to get on the air, but what happens once you get the nod? It's not enough to just get on the air - you have to make the most of the time you have. In most guest-driven news and talk shows, the average segment length is in the 3 1/2 to 5 minute range, so it's important to make every minute count.
]]></description>
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		<title>You Need Publicity For Your Book&#8230;</title>
		<link>http://publicitythatworks.com/you-need-publicity-for-your-book-where-do-you-start-and-what-do-you-look-for/</link>
		<comments>http://publicitythatworks.com/you-need-publicity-for-your-book-where-do-you-start-and-what-do-you-look-for/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:56:27 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=317</guid>
		<description><![CDATA[If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started.
]]></description>
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