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	<title>EMSI &#187; Book Promotion Experts | Book Publicity Firm | Book PR Agency | Book Marketing | Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency</title>
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		<title>How to Give a Great Print Media Interview</title>
		<link>http://publicitythatworks.com/how-to-give-a-great-print-media-interview/</link>
		<comments>http://publicitythatworks.com/how-to-give-a-great-print-media-interview/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 14:05:43 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
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		<description><![CDATA[There's more to a good print interview and in the next two weeks I will share more tips. If you follow this advice, you'll discover your interviewers will respond better to you, use more of the interview in their actual articles and maybe even call you back for more quotes when they work on other stories. At the end of the day, these tips will help you be prepared so that when your name is mentioned in the media, readers will know they are getting advice from someone who truly knows what he or she is talking about.]]></description>
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		<title>How to Prepare for the Big Interview</title>
		<link>http://publicitythatworks.com/how-to-prepare-for-the-big-interview/</link>
		<comments>http://publicitythatworks.com/how-to-prepare-for-the-big-interview/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 18:51:33 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
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		<description><![CDATA[Journalists care about how your interview could help their audience. So the trick is being able to prepare for their questions, and still work your messages into those answers. That's why I wanted to take the time today to offer up some dos and don'ts.]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>When to Start Your PR Campaign?</title>
		<link>http://publicitythatworks.com/when-is-a-good-time-to-start-your-pr-campaign/</link>
		<comments>http://publicitythatworks.com/when-is-a-good-time-to-start-your-pr-campaign/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 18:11:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr firm]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=564</guid>
		<description><![CDATA[I have found that the two biggest obstacles to a good PR campaign are the two Ps: Procrastination and Perfection. Too many times, companies will procrastinate in getting their campaign started, and tag their campaign launch to something artificial like a product launch (which isn't news, unless it's the iPhone 4) or a new initiative. By and large, the media could care less. Your message, combined with something that is hot in the news cycle, is your hook, and if you're doing it right, waiting is not an option. ]]></description>
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		<title>How to Make the Most of Your On-Air Time</title>
		<link>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/</link>
		<comments>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 15:45:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
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		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[radio interviews]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=535</guid>
		<description><![CDATA[I've written dozens of articles with tips on how to get on the air, but what happens once you get the nod? It's not enough to just get on the air - you have to make the most of the time you have. In most guest-driven news and talk shows, the average segment length is in the 3 1/2 to 5 minute range, so it's important to make every minute count.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You Need Publicity For Your Book&#8230;</title>
		<link>http://publicitythatworks.com/you-need-publicity-for-your-book-where-do-you-start-and-what-do-you-look-for/</link>
		<comments>http://publicitythatworks.com/you-need-publicity-for-your-book-where-do-you-start-and-what-do-you-look-for/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:56:27 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<category><![CDATA[print coverage]]></category>
		<category><![CDATA[public relations firm]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=317</guid>
		<description><![CDATA[If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started.
]]></description>
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