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	<title>EMSI &#187; Book Promotion Experts | Book Publicity Firm | Book PR Agency | Book Marketing | Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency</title>
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	<description>A Pay for Performance Public Relations Firm</description>
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		<title>Author Success Teleseminar</title>
		<link>http://publicitythatworks.com/author-success-teleseminar/</link>
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		<pubDate>Thu, 25 Mar 2010 20:34:34 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
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		<description><![CDATA[VIP Authors host, Shelley Lieber, invited Marsha Friedman to share her tips for authors to become well known in a teleseminar on March 24, 2010.
Click here to listen to teleseminar.
]]></description>
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		<title>How to Market Your Book on Radio &amp; TV</title>
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		<pubDate>Mon, 18 Jan 2010 15:04:44 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
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		<description><![CDATA[Here's the situation. You have a great book and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your message.
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		<title>Can A Book Brand You as an Expert?</title>
		<link>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/</link>
		<comments>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 22:21:06 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
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		<description><![CDATA[In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before.  They need to find a way to set themselves apart from others in their industry.  Thus my mantra: a book is America’s new business card.

As the author of a book you are more than just a published writer – you are a valued expert, a credible authority, a proven professional AND a go-to source for print journalists and talk show hosts. 
]]></description>
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		<title>Hiring a Publicist for Book Promotion</title>
		<link>http://publicitythatworks.com/the-advantage-of-hiring-a-publicist-for-book-promotion/</link>
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		<pubDate>Tue, 17 Nov 2009 21:08:25 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
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		<description><![CDATA[There are publicity firms who specialize in booking authors on talk radio, but what are the advantages of hiring them?  Here are 5 advantages of hiring a publicity firm to promote your book on talk radio...]]></description>
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