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	<title>EMSI &#187; Book Promotion Experts | Book Publicity Firm | Book PR Agency | Book Marketing | Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency</title>
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		<title>Can A Book Brand You as an Expert?</title>
		<link>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/</link>
		<comments>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 22:21:06 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
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		<description><![CDATA[In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before.  They need to find a way to set themselves apart from others in their industry.  Thus my mantra: a book is America’s new business card.

As the author of a book you are more than just a published writer – you are a valued expert, a credible authority, a proven professional AND a go-to source for print journalists and talk show hosts. 
]]></description>
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		<title>Be a Dream Guest on Talk Radio</title>
		<link>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/</link>
		<comments>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 22:05:35 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=81</guid>
		<description><![CDATA[The hard truth that a PR agency has to help clients understand is that journalists and host don’t care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention.  The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations.  And that is the “bottom line” in those industries.
]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Hiring a Publicist for Book Promotion</title>
		<link>http://publicitythatworks.com/the-advantage-of-hiring-a-publicist-for-book-promotion/</link>
		<comments>http://publicitythatworks.com/the-advantage-of-hiring-a-publicist-for-book-promotion/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 21:08:25 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
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		<description><![CDATA[There are publicity firms who specialize in booking authors on talk radio, but what are the advantages of hiring them?  Here are 5 advantages of hiring a publicity firm to promote your book on talk radio...]]></description>
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		<slash:comments>14</slash:comments>
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		<title>How to Hire a PR Firm</title>
		<link>http://publicitythatworks.com/how-to-hire-a-pr-firm/</link>
		<comments>http://publicitythatworks.com/how-to-hire-a-pr-firm/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 21:03:23 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=76</guid>
		<description><![CDATA[...make sure to choose a firm that understands your topic, has enthusiasm for your message and can communicate about it intelligently. In the end, you want a firm that you feel comfortable and confident with so you can establish a long-term working relationship.]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Portable Expertise: Books Go Everywhere!</title>
		<link>http://publicitythatworks.com/portable-expertise-books-allow-you-to-go-everywhere/</link>
		<comments>http://publicitythatworks.com/portable-expertise-books-allow-you-to-go-everywhere/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 21:00:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
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		<description><![CDATA[Let’s face it: you can’t be everywhere at once. One of the unique values of a published book is that it lets people bask in your expertise wherever they are, whenever they can. It can also be liberally shared because, again, this expertise is portable; a quick handoff to a business associate, a client, a fellow parishioner, a neighbor, a colleague or a friend and your portable expertise has just doubled; now you really can be two places at once!
]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Books: America’s New Business Card?</title>
		<link>http://publicitythatworks.com/books-americas-new-business-card/</link>
		<comments>http://publicitythatworks.com/books-americas-new-business-card/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 20:56:02 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=71</guid>
		<description><![CDATA[Let’s face it, in our business – in <em>any </em>business – success is all about perception. When we meet a book’s author, we immediately perceive that person to be an expert on whatever subject he or she is writing about. That author is far more impressive than the guy or gal who comes along <strong><span style="text-decoration: underline;">without a book</span>.</strong>]]></description>
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		<slash:comments>1</slash:comments>
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