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	<title>EMSI &#187; Book Promotion Experts | Book Publicity Firm | Book PR Agency | Book Marketing | Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency</title>
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	<link>http://publicitythatworks.com</link>
	<description>A Pay for Performance Public Relations Firm</description>
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		<title>Why Isn&#8217;t My Book Selling?</title>
		<link>http://publicitythatworks.com/why-isnt-my-book-selling/</link>
		<comments>http://publicitythatworks.com/why-isnt-my-book-selling/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 19:44:49 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
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		<description><![CDATA[How Going Back to Basics Can Help Open All Sales Channels. Most writers can relate to a statement made by the brilliant statesman and author, Winston Churchill, concerning the life cycle of writing a book.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>When to Start Your PR Campaign?</title>
		<link>http://publicitythatworks.com/when-is-a-good-time-to-start-your-pr-campaign/</link>
		<comments>http://publicitythatworks.com/when-is-a-good-time-to-start-your-pr-campaign/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 18:11:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=564</guid>
		<description><![CDATA[I have found that the two biggest obstacles to a good PR campaign are the two Ps: Procrastination and Perfection. Too many times, companies will procrastinate in getting their campaign started, and tag their campaign launch to something artificial like a product launch (which isn't news, unless it's the iPhone 4) or a new initiative. By and large, the media could care less. Your message, combined with something that is hot in the news cycle, is your hook, and if you're doing it right, waiting is not an option. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Make the Most of Your On-Air Time</title>
		<link>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/</link>
		<comments>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 15:45:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
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		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[talk radio hosts]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=535</guid>
		<description><![CDATA[I've written dozens of articles with tips on how to get on the air, but what happens once you get the nod? It's not enough to just get on the air - you have to make the most of the time you have. In most guest-driven news and talk shows, the average segment length is in the 3 1/2 to 5 minute range, so it's important to make every minute count.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How to Get the Media Interested in You</title>
		<link>http://publicitythatworks.com/how-to-get-the-media-interested-in-you/</link>
		<comments>http://publicitythatworks.com/how-to-get-the-media-interested-in-you/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 21:41:35 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=532</guid>
		<description><![CDATA[Many new clients come to us with a strong opinion about what their “pitch” should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message.   But it’s very understandable that this could occur, if you’re not working with the media the way we do, day in and day out, developing story angles intended to grab their interest.]]></description>
		<wfw:commentRss>http://publicitythatworks.com/how-to-get-the-media-interested-in-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Steps to Becoming an Expert Celebrity</title>
		<link>http://publicitythatworks.com/5-steps-for-using-creative-pr-to-become-an-expert-celebrity/</link>
		<comments>http://publicitythatworks.com/5-steps-for-using-creative-pr-to-become-an-expert-celebrity/#comments</comments>
		<pubDate>Wed, 05 May 2010 13:36:28 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[darlene quinn]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=470</guid>
		<description><![CDATA[And that's when we knew we had it. We knew that promoting her simply as a new author of a racy novel that reeked of money and power wasn't going to get us very far. There are more than 370,000 new books published every year, and casting her as one of those numbers just meant that she'd be regarded as another can of beans on the shelf.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/5-steps-for-using-creative-pr-to-become-an-expert-celebrity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Have You Given Up On Book Promotion?</title>
		<link>http://publicitythatworks.com/have-you-given-up-on-your-book-promotion/</link>
		<comments>http://publicitythatworks.com/have-you-given-up-on-your-book-promotion/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 21:17:10 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=462</guid>
		<description><![CDATA[First, take an honest look at the promotion you did to see if you can identify why it wasn't effective. Was there simply not enough (most common reason)? Did your message to the media fall flat? Or...maybe there just wasn't any promotion at all.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/have-you-given-up-on-your-book-promotion/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>How to Market Your Book on Radio &amp; TV</title>
		<link>http://publicitythatworks.com/how-to-market-your-book-on-radio-tv/</link>
		<comments>http://publicitythatworks.com/how-to-market-your-book-on-radio-tv/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:04:44 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
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		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=301</guid>
		<description><![CDATA[Here's the situation. You have a great book and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your message.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/how-to-market-your-book-on-radio-tv/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Can A Book Brand You as an Expert?</title>
		<link>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/</link>
		<comments>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 22:21:06 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
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		<category><![CDATA[publicity that works]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=297</guid>
		<description><![CDATA[In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before.  They need to find a way to set themselves apart from others in their industry.  Thus my mantra: a book is America’s new business card.

As the author of a book you are more than just a published writer – you are a valued expert, a credible authority, a proven professional AND a go-to source for print journalists and talk show hosts. 
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be a Dream Guest on Talk Radio</title>
		<link>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/</link>
		<comments>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 22:05:35 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity that works]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=81</guid>
		<description><![CDATA[The hard truth that a PR agency has to help clients understand is that journalists and host don’t care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention.  The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations.  And that is the “bottom line” in those industries.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Hiring a Publicist for Book Promotion</title>
		<link>http://publicitythatworks.com/the-advantage-of-hiring-a-publicist-for-book-promotion/</link>
		<comments>http://publicitythatworks.com/the-advantage-of-hiring-a-publicist-for-book-promotion/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 21:08:25 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
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		<category><![CDATA[public relations firm]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=78</guid>
		<description><![CDATA[There are publicity firms who specialize in booking authors on talk radio, but what are the advantages of hiring them?  Here are 5 advantages of hiring a publicity firm to promote your book on talk radio...]]></description>
		<wfw:commentRss>http://publicitythatworks.com/the-advantage-of-hiring-a-publicist-for-book-promotion/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
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