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	<title>EMSI &#187; Book Promotion Experts | Book Publicity Firm | Book PR Agency | Book Marketing | Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency</title>
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		<title>How to Give a Great Print Media Interview</title>
		<link>http://publicitythatworks.com/how-to-give-a-great-print-media-interview/</link>
		<comments>http://publicitythatworks.com/how-to-give-a-great-print-media-interview/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 14:05:43 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
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		<description><![CDATA[There's more to a good print interview and in the next two weeks I will share more tips. If you follow this advice, you'll discover your interviewers will respond better to you, use more of the interview in their actual articles and maybe even call you back for more quotes when they work on other stories. At the end of the day, these tips will help you be prepared so that when your name is mentioned in the media, readers will know they are getting advice from someone who truly knows what he or she is talking about.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Prepare for the Big Interview</title>
		<link>http://publicitythatworks.com/how-to-prepare-for-the-big-interview/</link>
		<comments>http://publicitythatworks.com/how-to-prepare-for-the-big-interview/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 18:51:33 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=591</guid>
		<description><![CDATA[Journalists care about how your interview could help their audience. So the trick is being able to prepare for their questions, and still work your messages into those answers. That's why I wanted to take the time today to offer up some dos and don'ts.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Make the Most of Your On-Air Time</title>
		<link>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/</link>
		<comments>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 15:45:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
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		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[talk radio hosts]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=535</guid>
		<description><![CDATA[I've written dozens of articles with tips on how to get on the air, but what happens once you get the nod? It's not enough to just get on the air - you have to make the most of the time you have. In most guest-driven news and talk shows, the average segment length is in the 3 1/2 to 5 minute range, so it's important to make every minute count.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Want to Be On the Big Talk Shows?</title>
		<link>http://publicitythatworks.com/do-you-want-to-be-on-the-big-talk-shows/</link>
		<comments>http://publicitythatworks.com/do-you-want-to-be-on-the-big-talk-shows/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 21:28:32 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[oprah]]></category>
		<category><![CDATA[oprah winfrey]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=525</guid>
		<description><![CDATA[If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O’Reilly or Rachel Ray, I’d have retired long since.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Author Success Teleseminar</title>
		<link>http://publicitythatworks.com/author-success-teleseminar/</link>
		<comments>http://publicitythatworks.com/author-success-teleseminar/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 20:34:34 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=445</guid>
		<description><![CDATA[VIP Authors host, Shelley Lieber, invited Marsha Friedman to share her tips for authors to become well known in a teleseminar on March 24, 2010.
Click here to listen to teleseminar.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/author-success-teleseminar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Did You Even Write a Book?</title>
		<link>http://publicitythatworks.com/why-did-you-even-write-a-book/</link>
		<comments>http://publicitythatworks.com/why-did-you-even-write-a-book/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 21:48:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=406</guid>
		<description><![CDATA[Unfortunately, few authors have any understanding of how a published book ends up in homes across America.  I'm quite certain that most intend for others to read their book - not leave it for the grandkids to discover in the attic decades from now.  Yet, too many have the idea that since any published author can list their book on Amazon.com, that's all that's needed for their marketing!  ]]></description>
		<wfw:commentRss>http://publicitythatworks.com/why-did-you-even-write-a-book/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>7 PR Secrets for Getting on Talk Radio</title>
		<link>http://publicitythatworks.com/7-pr-secrets-for-getting-on-talk-radio-to-promote-your-book/</link>
		<comments>http://publicitythatworks.com/7-pr-secrets-for-getting-on-talk-radio-to-promote-your-book/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:21:18 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=397</guid>
		<description><![CDATA[Non-fiction authors know a secret.  They know that when it comes to achieving success with a book, it's not just about literary talent, or even the cleverness of the topic or message. They know that - unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come - just getting a book published does not guarantee anyone will hear about it, let alone buy it.]]></description>
		<wfw:commentRss>http://publicitythatworks.com/7-pr-secrets-for-getting-on-talk-radio-to-promote-your-book/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Market Your Book on Radio &amp; TV</title>
		<link>http://publicitythatworks.com/how-to-market-your-book-on-radio-tv/</link>
		<comments>http://publicitythatworks.com/how-to-market-your-book-on-radio-tv/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:04:44 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=301</guid>
		<description><![CDATA[Here's the situation. You have a great book and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your message.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/how-to-market-your-book-on-radio-tv/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Can A Book Brand You as an Expert?</title>
		<link>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/</link>
		<comments>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 22:21:06 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity that works]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=297</guid>
		<description><![CDATA[In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before.  They need to find a way to set themselves apart from others in their industry.  Thus my mantra: a book is America’s new business card.

As the author of a book you are more than just a published writer – you are a valued expert, a credible authority, a proven professional AND a go-to source for print journalists and talk show hosts. 
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be a Dream Guest on Talk Radio</title>
		<link>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/</link>
		<comments>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 22:05:35 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity that works]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=81</guid>
		<description><![CDATA[The hard truth that a PR agency has to help clients understand is that journalists and host don’t care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention.  The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations.  And that is the “bottom line” in those industries.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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