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Ever since the days when every TV set was a massive 12 inches, and millions of Americans tuned in to watch I Love Lucy in glorious black and white, television has been in the center of our living rooms.

Today, the screens are larger, the picture is in high-definition color and the programming choices are near infinite. Also, in addition to shows of general interest, there are now literally hundreds of cable network shows that cater to specialized niche markets. Plus, millions are now watching TV shows on their cell phones and computers. All in all, TV viewership continues to soar. Read more on how to make the most of your on-air time →

Then You Need to Get the Media Talking About You

If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O’Reilly or Rachel Ray, I’d have retired long since. Read more on how to get on the big talk shows →

VIP Authors host, Shelley Lieber, invited Marsha Friedman to share her tips for authors to become well known in a teleseminar on March 24, 2010.

Click here to listen to teleseminar.

I have always loved authors, which is why I’ve spent twenty years of my life devoted to helping them promote their books and ideas!

I admire authors for their passion, tenacity and, well…chutzpah. Writing a book – and getting it published – is truly for the spirited and dauntless.

Over the years I’ve helped countless numbers of authors to become known. I have even counseled hundreds through the process, starting with the decision to write a book and all the way to arranging for their publicity to promote it. Read more on marketing your book →

And How to Make Sure They Invite You Back

Successful non-fiction authors know a secret.

They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. Read more on 7 PR secrets for getting on talk radio →

…Without Buying Advertising Time

Here’s the situation. You have a great book and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your message. Read more on how to market your book on radio & TV →

In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before. They need to find a way to set themselves apart from others in their industry. Thus my mantra: a book is America’s new business card. Read more on how a book can brand you as an expert →

…And Turn Your Host’s Listeners into Your Followers

The most difficult thing about being a public relations professional is correcting a client’s perceptions about the field of PR itself.

PR people are depicted in the movies as “spin doctors,” stretching the truth or lying outright to present their clients in the best possible light. Read more on being a dream guest on talk radio →

You have been working yourself to exhaustion for countless hours and it’s finally finished. After a lifetime of dreaming, you are finally holding it in your hands. Your book: the focus of all of your energies and a labor of love. You want the whole world to hear about it (and hopefully buy it), but you aren’t sure how to make that happen. If you have limited budget, one of the best and most cost-effective ways to let people know that your book exists is talk radio. Read more on hiring a publicist for book promotion →

As a PR professional, I’ve never liked the way movies portray public relations people.

Usually, they’re characterized by Hollywood as slick-talking flim-flam artists who promise the universe and deliver next to nothing. Read more on how to hire a PR firm →