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	<title>EMSI &#187; Book Promotion Experts | Book Publicity Firm | Book PR Agency | Book Marketing | Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency</title>
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		<title>How to Get the Media Interested in You</title>
		<link>http://publicitythatworks.com/how-to-get-the-media-interested-in-you/</link>
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		<pubDate>Thu, 17 Jun 2010 21:41:35 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
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		<description><![CDATA[Many new clients come to us with a strong opinion about what their “pitch” should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message.   But it’s very understandable that this could occur, if you’re not working with the media the way we do, day in and day out, developing story angles intended to grab their interest.]]></description>
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		<title>Be a Dream Guest on Talk Radio</title>
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		<pubDate>Tue, 17 Nov 2009 22:05:35 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
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		<description><![CDATA[The hard truth that a PR agency has to help clients understand is that journalists and host don’t care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention.  The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations.  And that is the “bottom line” in those industries.
]]></description>
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