<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>EMSI &#187; Book Promotion Experts | Book Publicity Firm | Book PR Agency | Book Marketing | Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency</title>
	<atom:link href="http://publicitythatworks.com/tag/market-book/feed/" rel="self" type="application/rss+xml" />
	<link>http://publicitythatworks.com</link>
	<description>A Pay for Performance Public Relations Firm</description>
	<lastBuildDate>Sat, 10 Sep 2011 00:42:27 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>How to Give a Great Print Media Interview</title>
		<link>http://publicitythatworks.com/how-to-give-a-great-print-media-interview/</link>
		<comments>http://publicitythatworks.com/how-to-give-a-great-print-media-interview/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 14:05:43 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio interview]]></category>
		<category><![CDATA[tv interview]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=596</guid>
		<description><![CDATA[There's more to a good print interview and in the next two weeks I will share more tips. If you follow this advice, you'll discover your interviewers will respond better to you, use more of the interview in their actual articles and maybe even call you back for more quotes when they work on other stories. At the end of the day, these tips will help you be prepared so that when your name is mentioned in the media, readers will know they are getting advice from someone who truly knows what he or she is talking about.]]></description>
		<wfw:commentRss>http://publicitythatworks.com/how-to-give-a-great-print-media-interview/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Prepare for the Big Interview</title>
		<link>http://publicitythatworks.com/how-to-prepare-for-the-big-interview/</link>
		<comments>http://publicitythatworks.com/how-to-prepare-for-the-big-interview/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 18:51:33 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio guest]]></category>
		<category><![CDATA[talk radio hosts]]></category>
		<category><![CDATA[talk radio interview]]></category>
		<category><![CDATA[tv interview]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=591</guid>
		<description><![CDATA[Journalists care about how your interview could help their audience. So the trick is being able to prepare for their questions, and still work your messages into those answers. That's why I wanted to take the time today to offer up some dos and don'ts.]]></description>
		<wfw:commentRss>http://publicitythatworks.com/how-to-prepare-for-the-big-interview/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Why Isn&#8217;t My Book Selling?</title>
		<link>http://publicitythatworks.com/why-isnt-my-book-selling/</link>
		<comments>http://publicitythatworks.com/why-isnt-my-book-selling/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 19:44:49 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=581</guid>
		<description><![CDATA[How Going Back to Basics Can Help Open All Sales Channels. Most writers can relate to a statement made by the brilliant statesman and author, Winston Churchill, concerning the life cycle of writing a book.]]></description>
		<wfw:commentRss>http://publicitythatworks.com/why-isnt-my-book-selling/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Make the Most of Your On-Air Time</title>
		<link>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/</link>
		<comments>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 15:45:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[talk radio hosts]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=535</guid>
		<description><![CDATA[I've written dozens of articles with tips on how to get on the air, but what happens once you get the nod? It's not enough to just get on the air - you have to make the most of the time you have. In most guest-driven news and talk shows, the average segment length is in the 3 1/2 to 5 minute range, so it's important to make every minute count.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can A Book Brand You as an Expert?</title>
		<link>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/</link>
		<comments>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 22:21:06 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity that works]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=297</guid>
		<description><![CDATA[In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before.  They need to find a way to set themselves apart from others in their industry.  Thus my mantra: a book is America’s new business card.

As the author of a book you are more than just a published writer – you are a valued expert, a credible authority, a proven professional AND a go-to source for print journalists and talk show hosts. 
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be a Dream Guest on Talk Radio</title>
		<link>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/</link>
		<comments>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 22:05:35 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity that works]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=81</guid>
		<description><![CDATA[The hard truth that a PR agency has to help clients understand is that journalists and host don’t care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention.  The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations.  And that is the “bottom line” in those industries.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Portable Expertise: Books Go Everywhere!</title>
		<link>http://publicitythatworks.com/portable-expertise-books-allow-you-to-go-everywhere/</link>
		<comments>http://publicitythatworks.com/portable-expertise-books-allow-you-to-go-everywhere/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 21:00:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[publicity that works]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=73</guid>
		<description><![CDATA[Let’s face it: you can’t be everywhere at once. One of the unique values of a published book is that it lets people bask in your expertise wherever they are, whenever they can. It can also be liberally shared because, again, this expertise is portable; a quick handoff to a business associate, a client, a fellow parishioner, a neighbor, a colleague or a friend and your portable expertise has just doubled; now you really can be two places at once!
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/portable-expertise-books-allow-you-to-go-everywhere/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

