EMSI

Where Do You Start and What Do You Look For?

It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started. Read more on publicity for your book →

…Without Buying Advertising Time

Here’s the situation. You have a great book and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your message. Read more on how to market your book on radio & TV →

…And Turn Your Host’s Listeners into Your Followers

The most difficult thing about being a public relations professional is correcting a client’s perceptions about the field of PR itself.

PR people are depicted in the movies as “spin doctors,” stretching the truth or lying outright to present their clients in the best possible light. Read more on being a dream guest on talk radio →

You have been working yourself to exhaustion for countless hours and it’s finally finished. After a lifetime of dreaming, you are finally holding it in your hands. Your book: the focus of all of your energies and a labor of love. You want the whole world to hear about it (and hopefully buy it), but you aren’t sure how to make that happen. If you have limited budget, one of the best and most cost-effective ways to let people know that your book exists is talk radio. Read more on hiring a publicist for book promotion →

As a PR professional, I’ve never liked the way movies portray public relations people.

Usually, they’re characterized by Hollywood as slick-talking flim-flam artists who promise the universe and deliver next to nothing. Read more on how to hire a PR firm →

If you’ve decided to become an expert in your field, in any field, allow me to show you how much faster that process can be – and how much further you can reach – through the publication of a well-written, carefully-planned, readable and entertaining book. Read more on books as portable expertise →

Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent. Read more on books as America's new business card →