<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>EMSI &#187; Book Promotion Experts | Book Publicity Firm | Book PR Agency | Book Marketing | Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency</title>
	<atom:link href="http://publicitythatworks.com/tag/book-promotion/feed/" rel="self" type="application/rss+xml" />
	<link>http://publicitythatworks.com</link>
	<description>A Pay for Performance Public Relations Firm</description>
	<lastBuildDate>Sat, 10 Sep 2011 00:42:27 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Tips for Online Book Promotion</title>
		<link>http://publicitythatworks.com/tips-for-online-book-promotion/</link>
		<comments>http://publicitythatworks.com/tips-for-online-book-promotion/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 16:39:29 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=574</guid>
		<description><![CDATA[Every author should have their own Web site, whether they are marketing one book or twenty. If your book has garnered some positive reviews, feature them on the home page - get as much leverage from those reviews as possible. Make sure visitors to the site can easily purchase your book directly from the site. No need to invest in an expensive ecommerce web solution - PayPal is totally acceptable and trusted these days, and easy to implement on your site. Even though most of your online book sales will come from Amazon, it's worthwhile selling on your site and will provide the opportunity to add these book buyers to your own mailing list. That way, when your next book is ready to be released, you can email everyone on your list and let them know. If your topic or area of expertise lends itself to a weekly or monthly newsletter, add a newsletter signup to the site, and make sure each edition of your newsletter contains links back to your site. You never know where your newsletter will eventually land.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/tips-for-online-book-promotion/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>When to Plan Your Book Promotion?</title>
		<link>http://publicitythatworks.com/when-should-an-author-start-thinking-about-book-promotion/</link>
		<comments>http://publicitythatworks.com/when-should-an-author-start-thinking-about-book-promotion/#comments</comments>
		<pubDate>Tue, 25 May 2010 20:34:09 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=508</guid>
		<description><![CDATA[I'm reminded of Ralph Waldo Emerson's quote, "Build a better mousetrap, and the world will beat a path to your door."  It may be catchy, but it's simply not true. Here's the truth: the only way the world will beat a path to your door - or to bookstores, your website or listing on Amazon.com -  is if consumers even know your book exists...and that means a great deal of marketing and promotion.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/when-should-an-author-start-thinking-about-book-promotion/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Market Your Book on Radio &amp; TV</title>
		<link>http://publicitythatworks.com/how-to-market-your-book-on-radio-tv/</link>
		<comments>http://publicitythatworks.com/how-to-market-your-book-on-radio-tv/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 15:04:44 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=301</guid>
		<description><![CDATA[Here's the situation. You have a great book and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your message.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/how-to-market-your-book-on-radio-tv/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Can A Book Brand You as an Expert?</title>
		<link>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/</link>
		<comments>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 22:21:06 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity that works]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=297</guid>
		<description><![CDATA[In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before.  They need to find a way to set themselves apart from others in their industry.  Thus my mantra: a book is America’s new business card.

As the author of a book you are more than just a published writer – you are a valued expert, a credible authority, a proven professional AND a go-to source for print journalists and talk show hosts. 
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hiring a Publicist for Book Promotion</title>
		<link>http://publicitythatworks.com/the-advantage-of-hiring-a-publicist-for-book-promotion/</link>
		<comments>http://publicitythatworks.com/the-advantage-of-hiring-a-publicist-for-book-promotion/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 21:08:25 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity that works]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=78</guid>
		<description><![CDATA[There are publicity firms who specialize in booking authors on talk radio, but what are the advantages of hiring them?  Here are 5 advantages of hiring a publicity firm to promote your book on talk radio...]]></description>
		<wfw:commentRss>http://publicitythatworks.com/the-advantage-of-hiring-a-publicist-for-book-promotion/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Portable Expertise: Books Go Everywhere!</title>
		<link>http://publicitythatworks.com/portable-expertise-books-allow-you-to-go-everywhere/</link>
		<comments>http://publicitythatworks.com/portable-expertise-books-allow-you-to-go-everywhere/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 21:00:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[publicity that works]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=73</guid>
		<description><![CDATA[Let’s face it: you can’t be everywhere at once. One of the unique values of a published book is that it lets people bask in your expertise wherever they are, whenever they can. It can also be liberally shared because, again, this expertise is portable; a quick handoff to a business associate, a client, a fellow parishioner, a neighbor, a colleague or a friend and your portable expertise has just doubled; now you really can be two places at once!
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/portable-expertise-books-allow-you-to-go-everywhere/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

