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	<title>EMSI &#187; Book Promotion Experts | Book Publicity Firm | Book PR Agency | Book Marketing | Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency</title>
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	<link>http://publicitythatworks.com</link>
	<description>A Pay for Performance Public Relations Firm</description>
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		<title>How to Give a Great Print Media Interview</title>
		<link>http://publicitythatworks.com/how-to-give-a-great-print-media-interview/</link>
		<comments>http://publicitythatworks.com/how-to-give-a-great-print-media-interview/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 14:05:43 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
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		<category><![CDATA[power of publicity]]></category>
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		<description><![CDATA[There's more to a good print interview and in the next two weeks I will share more tips. If you follow this advice, you'll discover your interviewers will respond better to you, use more of the interview in their actual articles and maybe even call you back for more quotes when they work on other stories. At the end of the day, these tips will help you be prepared so that when your name is mentioned in the media, readers will know they are getting advice from someone who truly knows what he or she is talking about.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Isn&#8217;t My Book Selling?</title>
		<link>http://publicitythatworks.com/why-isnt-my-book-selling/</link>
		<comments>http://publicitythatworks.com/why-isnt-my-book-selling/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 19:44:49 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=581</guid>
		<description><![CDATA[How Going Back to Basics Can Help Open All Sales Channels. Most writers can relate to a statement made by the brilliant statesman and author, Winston Churchill, concerning the life cycle of writing a book.]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Tips for Online Book Promotion</title>
		<link>http://publicitythatworks.com/tips-for-online-book-promotion/</link>
		<comments>http://publicitythatworks.com/tips-for-online-book-promotion/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 16:39:29 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=574</guid>
		<description><![CDATA[Every author should have their own Web site, whether they are marketing one book or twenty. If your book has garnered some positive reviews, feature them on the home page - get as much leverage from those reviews as possible. Make sure visitors to the site can easily purchase your book directly from the site. No need to invest in an expensive ecommerce web solution - PayPal is totally acceptable and trusted these days, and easy to implement on your site. Even though most of your online book sales will come from Amazon, it's worthwhile selling on your site and will provide the opportunity to add these book buyers to your own mailing list. That way, when your next book is ready to be released, you can email everyone on your list and let them know. If your topic or area of expertise lends itself to a weekly or monthly newsletter, add a newsletter signup to the site, and make sure each edition of your newsletter contains links back to your site. You never know where your newsletter will eventually land.
]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>When to Start Your PR Campaign?</title>
		<link>http://publicitythatworks.com/when-is-a-good-time-to-start-your-pr-campaign/</link>
		<comments>http://publicitythatworks.com/when-is-a-good-time-to-start-your-pr-campaign/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 18:11:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=564</guid>
		<description><![CDATA[I have found that the two biggest obstacles to a good PR campaign are the two Ps: Procrastination and Perfection. Too many times, companies will procrastinate in getting their campaign started, and tag their campaign launch to something artificial like a product launch (which isn't news, unless it's the iPhone 4) or a new initiative. By and large, the media could care less. Your message, combined with something that is hot in the news cycle, is your hook, and if you're doing it right, waiting is not an option. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Make the Most of Your On-Air Time</title>
		<link>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/</link>
		<comments>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 15:45:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[talk radio hosts]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=535</guid>
		<description><![CDATA[I've written dozens of articles with tips on how to get on the air, but what happens once you get the nod? It's not enough to just get on the air - you have to make the most of the time you have. In most guest-driven news and talk shows, the average segment length is in the 3 1/2 to 5 minute range, so it's important to make every minute count.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get the Media Interested in You</title>
		<link>http://publicitythatworks.com/how-to-get-the-media-interested-in-you/</link>
		<comments>http://publicitythatworks.com/how-to-get-the-media-interested-in-you/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 21:41:35 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=532</guid>
		<description><![CDATA[Many new clients come to us with a strong opinion about what their “pitch” should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message.   But it’s very understandable that this could occur, if you’re not working with the media the way we do, day in and day out, developing story angles intended to grab their interest.]]></description>
		<wfw:commentRss>http://publicitythatworks.com/how-to-get-the-media-interested-in-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Want to Be On the Big Talk Shows?</title>
		<link>http://publicitythatworks.com/do-you-want-to-be-on-the-big-talk-shows/</link>
		<comments>http://publicitythatworks.com/do-you-want-to-be-on-the-big-talk-shows/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 21:28:32 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[oprah]]></category>
		<category><![CDATA[oprah winfrey]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=525</guid>
		<description><![CDATA[If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O’Reilly or Rachel Ray, I’d have retired long since.]]></description>
		<wfw:commentRss>http://publicitythatworks.com/do-you-want-to-be-on-the-big-talk-shows/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When to Plan Your Book Promotion?</title>
		<link>http://publicitythatworks.com/when-should-an-author-start-thinking-about-book-promotion/</link>
		<comments>http://publicitythatworks.com/when-should-an-author-start-thinking-about-book-promotion/#comments</comments>
		<pubDate>Tue, 25 May 2010 20:34:09 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=508</guid>
		<description><![CDATA[I'm reminded of Ralph Waldo Emerson's quote, "Build a better mousetrap, and the world will beat a path to your door."  It may be catchy, but it's simply not true. Here's the truth: the only way the world will beat a path to your door - or to bookstores, your website or listing on Amazon.com -  is if consumers even know your book exists...and that means a great deal of marketing and promotion.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/when-should-an-author-start-thinking-about-book-promotion/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Can You Succeed Without Publicity?</title>
		<link>http://publicitythatworks.com/is-it-possible-to-become-a-successful-author-without-publicity/</link>
		<comments>http://publicitythatworks.com/is-it-possible-to-become-a-successful-author-without-publicity/#comments</comments>
		<pubDate>Thu, 06 May 2010 15:44:56 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=501</guid>
		<description><![CDATA[I speak with new authors every day, and occasionally I find myself saying this during a phone conversation. More often than not, the author I’m talking to has been telling me how frustrated he is about promoting and marketing his book. He’s come to the painful realization that the lengthy and arduous process of writing his book is just the first step along the road to literary success. He never really understood that the work and effort needed to get his book onto the nightstands of readers could be just as demanding, just as arduous as the writing, editing and publishing. Or, he just didn’t know how to make it happen.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/is-it-possible-to-become-a-successful-author-without-publicity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Steps to Becoming an Expert Celebrity</title>
		<link>http://publicitythatworks.com/5-steps-for-using-creative-pr-to-become-an-expert-celebrity/</link>
		<comments>http://publicitythatworks.com/5-steps-for-using-creative-pr-to-become-an-expert-celebrity/#comments</comments>
		<pubDate>Wed, 05 May 2010 13:36:28 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[darlene quinn]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=470</guid>
		<description><![CDATA[And that's when we knew we had it. We knew that promoting her simply as a new author of a racy novel that reeked of money and power wasn't going to get us very far. There are more than 370,000 new books published every year, and casting her as one of those numbers just meant that she'd be regarded as another can of beans on the shelf.
]]></description>
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		<slash:comments>0</slash:comments>
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