Do You Want to Be On the Big Talk Shows?June 17th, 2010 / Author: Marsha FriedmanThen You Need to Get the Media Talking About You If I had a nickel for every client or potential client who asked me if I could get them on Larry King, Oprah, Ellen, Charlie Rose, Keith Olberman, Glenn Beck, Bill O’Reilly or Rachel Ray, I’d have retired long since. Read more on how to get on the big talk shows → When to Plan Your Book Promotion?May 25th, 2010 / Author: Marsha FriedmanMany new authors think the answer is either “when the book is done” or “doesn’t the publisher take care of that?” But unless you are a Glenn Beck or Dan Brown, both of those responses are dead wrong. Read more on when an author should start to think about book promotion → Can You Succeed Without Publicity?May 6th, 2010 / Author: Marsha FriedmanAchieving success as an author isn’t like instant mashed potatoes – you don’t just add hot water and stir. I speak with new authors every day, and occasionally I find myself saying this during a phone conversation. More often than not, the author I’m talking to has been telling me how frustrated he is about promoting and marketing his book. He’s come to the painful realization that the lengthy and arduous process of writing his book is just the first step along the road to literary success. He never really understood that the work and effort needed to get his book onto the nightstands of readers could be just as demanding, just as arduous as the writing, editing and publishing. Or, he just didn’t know how to make it happen. Read more on why you can't become a successful author without publicity → 5 Steps to Becoming an Expert CelebrityMay 5th, 2010 / Author: Marsha FriedmanOne of the things I love about my job is solving problems. Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. Read more on the 5 steps for using creative PR to become an expert celebrity → Have You Given Up On Book Promotion?April 20th, 2010 / Author: Marsha FriedmanI speak with authors on a daily basis, usually about the promotion of their book, and all too often they are sitting somewhere on the scale between frustration and apathy. If this is you, and you are ready to throw in the towel, then I’m writing this for you. Read more on giving up on your book promotion → Author Success TeleseminarMarch 25th, 2010 / Author: Marsha FriedmanVIP Authors host, Shelley Lieber, invited Marsha Friedman to share her tips for authors to become well known in a teleseminar on March 24, 2010. Why Did You Even Write a Book?March 23rd, 2010 / Author: Marsha FriedmanI have always loved authors, which is why I’ve spent twenty years of my life devoted to helping them promote their books and ideas! I admire authors for their passion, tenacity and, well…chutzpah. Writing a book – and getting it published – is truly for the spirited and dauntless. Over the years I’ve helped countless numbers of authors to become known. I have even counseled hundreds through the process, starting with the decision to write a book and all the way to arranging for their publicity to promote it. Read more on marketing your book → 7 PR Secrets for Getting on Talk RadioMarch 16th, 2010 / Author: Marsha FriedmanAnd How to Make Sure They Invite You Back Successful non-fiction authors know a secret. They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. Read more on 7 PR secrets for getting on talk radio → You Need Publicity For Your Book…January 29th, 2010 / Author: Marsha FriedmanWhere Do You Start and What Do You Look For? It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started. Read more on publicity for your book → How to Market Your Book on Radio & TVJanuary 18th, 2010 / Author: Marsha Friedman…Without Buying Advertising Time Here’s the situation. You have a great book and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your message. Read more on how to market your book on radio & TV → |
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