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	<title>EMSI&#187; Public Relations Firm &#8211; Power of Publicity by Marsha Friedman, CEO of EMSI</title>
	<link>http://publicitythatworks.com</link>
	<description>A Pay for Performance Public Relations Firm</description>
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		<title>You Need Publicity For Your Book&#8230;</title>
		<description><![CDATA[If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started.
]]></description>
		<link>http://publicitythatworks.com/you-need-publicity-for-your-book-where-do-you-start-and-what-do-you-look-for/</link>
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		<title>How to Market Your Book on Radio &amp; TV</title>
		<description><![CDATA[Here's the situation. You have a great book and YOU know it. But just like the “better mousetrap,” it doesn’t mean a thing unless your market knows it too. TV and radio are great avenues for promoting to the masses. They are dynamic media allowing consumers to visualize and hear you enlighten them (the way only you can) to the great value of your message.
]]></description>
		<link>http://publicitythatworks.com/how-to-market-your-book-on-radio-tv/</link>
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		<title>Can A Book Brand You as an Expert?</title>
		<description><![CDATA[In today’s economy, when businesses are struggling to stay afloat, corporate execs need to think out of the box more than ever before.  They need to find a way to set themselves apart from others in their industry.  Thus my mantra: a book is America’s new business card.

As the author of a book you are more than just a published writer – you are a valued expert, a credible authority, a proven professional AND a go-to source for print journalists and talk show hosts. 
]]></description>
		<link>http://publicitythatworks.com/can-a-book-brand-you-as-an-industry-expert/</link>
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		<title>Be a Dream Guest on Talk Radio</title>
		<description><![CDATA[The hard truth that a PR agency has to help clients understand is that journalists and host don’t care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention.  The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations.  And that is the “bottom line” in those industries.
]]></description>
		<link>http://publicitythatworks.com/be-a-dream-guest-on-talk-radio/</link>
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		<title>Hiring a Publicist for Book Promotion</title>
		<description><![CDATA[There are publicity firms who specialize in booking authors on talk radio, but what are the advantages of hiring them?  Here are 5 advantages of hiring a publicity firm to promote your book on talk radio...]]></description>
		<link>http://publicitythatworks.com/the-advantage-of-hiring-a-publicist-for-book-promotion/</link>
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		<title>How to Hire a PR Firm</title>
		<description><![CDATA[...make sure to choose a firm that understands your topic, has enthusiasm for your message and can communicate about it intelligently. In the end, you want a firm that you feel comfortable and confident with so you can establish a long-term working relationship.]]></description>
		<link>http://publicitythatworks.com/how-to-hire-a-pr-firm/</link>
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		<title>Portable Expertise: Books Go Everywhere!</title>
		<description><![CDATA[Let’s face it: you can’t be everywhere at once. One of the unique values of a published book is that it lets people bask in your expertise wherever they are, whenever they can. It can also be liberally shared because, again, this expertise is portable; a quick handoff to a business associate, a client, a fellow parishioner, a neighbor, a colleague or a friend and your portable expertise has just doubled; now you really can be two places at once!
]]></description>
		<link>http://publicitythatworks.com/portable-expertise-books-allow-you-to-go-everywhere/</link>
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		<title>Books: America’s New Business Card?</title>
		<description><![CDATA[Let’s face it, in our business – in <em>any </em>business – success is all about perception. When we meet a book’s author, we immediately perceive that person to be an expert on whatever subject he or she is writing about. That author is far more impressive than the guy or gal who comes along <strong><span style="text-decoration: underline;">without a book</span>.</strong>]]></description>
		<link>http://publicitythatworks.com/books-americas-new-business-card/</link>
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