EMSI

The launch of this campaign will begin with the print media as that’s where you’ll find a huge segment of interested public. In today’s online world, “print media” is defined as “editorial coverage, both online and in traditional print publications.” With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from antiques to zoology, plus newspaper Web sites attracting nearly 100 million unique monthly visitors, it is clear that print media holds mass appeal as a key source of entertainment and information.

As you may know, with long lead times at major publications, the fruits of our labor to acquire editorial coverage seldom show up immediately. But once obtained, every newspaper piece, side bar, magazine article or simple mention can be used to fuel more and more interest from the media. The value of a portfolio with current press clippings is immeasurable when trying to get the attention of journalists at major magazines or senior producers of national TV shows.

The duration of our National Print Campaign is approximately three months. Depending on a number of factors, a second and third print campaign may be recommended to continue getting national print coverage.

To discuss how this campaign would benefit you as an author, please call today at 1-800-881-7342, or submit an online request for a consultation by filling out the form to the right.