EMSI

EMSI will develop a talk radio segment for your campaign. This involves arranging phone interviews for you on relevant talk shows around the country. It’s an excellent promotional strategy that will provide broad and immediate national exposure for you and your book.

Why talk radio? It’s a desirable audience. Talk radio listener demographics are described in an article published in Talkers Magazine, the top periodical for the talk radio industry:

• “Talk radio listeners are diverse, mature, educated, attentive, active and affluent…”
   
• “A majority of the talk radio audience is… 35 – 64.”
   
• “Economically, talk radio’s audience has to be considered among mass media’s most affluent. 42% of the talk radio audiences have a household income in excess of $60,000 per year, and 62% earn over $50,000.”
   
• “Relative to other forms of mass media, the talk radio audience is clearly one of the most educated, with a notably high percentage of listeners who have attended one or more years of college. (35% have graduated with a four-year college degree.)”
   
• “ … the gap between men and women in the audience has narrowed by two more percentage points, bringing it to 54% male / 46% female.”
   

Talk radio is a dynamic medium with an audience of actively engaged listeners. Listeners tune in to hear what the host and guests are talking about daily. The voices heard by the listener are often regarded as coming from old friends or even a trusted advisor. That’s why the relationships hosts have established with listeners constitutes a strong third-party endorsement for you.

EMSI has been arranging talk radio interviews for over eighteen years, scheduling 50 to 60 interviews every week. As a result, talk show hosts and producers around the country consider EMSI to be one of their primary sources of guests, topics and experts.

We work with all of the influential shows in every region of the country as well as nationally syndicated shows and we understand they’re driven by ratings. They know precisely the demographics of their listening audience and what topics are going to light up their phones. Consequently, they’re very selective about who they have on as guests – and will only interview you if they know their listeners will be interested.

Keep in mind that some of your interviews will be scheduled on nationally syndicated shows, in which case you will be heard on hundreds of stations around the country.

We highly recommend ten to twenty interviews per month (or every few months) to get the broadest national media exposure.

To discuss how this campaign would benefit you as an author, please call today at 1-800-881-7342, or submit an online request for a consultation by filling out the form to the right.