Author Tours

While you’re being interviewed by phone on talk radio shows around the country, our team will be working intensely on your behalf to obtain as much media coverage as possible in targeted markets.

We’ll do this by pursuing as many radio and TV interviews as possible in each city, along with coverage in the local press. At the same time, we’ll arrange book signings at stores to compound the exposure you’ll be getting in the media. As you probably know, there are numerous benefits of book signings, e.g. book sales, a chance to meet prospective book buyers and inspire them about your topic.

There are also great hidden values in doing book signings – some of which have little to do with signing books. For example:

  1. Distribution: When a bookstore agrees to schedule a book signing, that store will automatically order a significant number of copies for the book signing event — forcing distribution of your book into that town.
     
  2. Free Advertising and Promotion: As bookstores often promote their book signing events, through promotional mailings to their book buyers and/or newspaper advertisements, you become the beneficiary of that store’s advertising dollars.
     
  3. Free Merchandising: Stores are highly motivated to promote book signings as these events are a successful action for bringing customers into their stores and stimulating sales. As a promotional action, stores will often set up a prominent display of your book in the front of their store, providing great visibility to all of their customers.
     
  4. Word of Mouth Promotion: At your book signings you have the opportunity not only to meet customers, but to meet all the store employees as well. Those authors smart enough to recognize the value of this opportunity will take the time to introduce themselves to all of the bookstore’s staff. You can bet when asked about a book on your topic, they’re going to recommend your title over others in the same genre, as it will no longer be just one of the thousands of titles sitting on their shelves!
     

Quality media exposure and book signings in strategic markets should pay tremendous dividends in terms of book sales.

To discuss how this campaign would benefit you as an author, please call today at 1-800-881-7342, or submit an online request for a consultation by filling out the form to the right.