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	<title>EMSI &#187; Book Promotion Experts | Book Publicity Firm | Book PR Agency | Book Marketing | Public Relations Firm | PR Firm | Public Relations Company | Public Relations Agency</title>
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		<title>How to Give a Great Print Media Interview</title>
		<link>http://publicitythatworks.com/how-to-give-a-great-print-media-interview/</link>
		<comments>http://publicitythatworks.com/how-to-give-a-great-print-media-interview/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 14:05:43 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
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		<description><![CDATA[There's more to a good print interview and in the next two weeks I will share more tips. If you follow this advice, you'll discover your interviewers will respond better to you, use more of the interview in their actual articles and maybe even call you back for more quotes when they work on other stories. At the end of the day, these tips will help you be prepared so that when your name is mentioned in the media, readers will know they are getting advice from someone who truly knows what he or she is talking about.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How to Prepare for the Big Interview</title>
		<link>http://publicitythatworks.com/how-to-prepare-for-the-big-interview/</link>
		<comments>http://publicitythatworks.com/how-to-prepare-for-the-big-interview/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 18:51:33 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=591</guid>
		<description><![CDATA[Journalists care about how your interview could help their audience. So the trick is being able to prepare for their questions, and still work your messages into those answers. That's why I wanted to take the time today to offer up some dos and don'ts.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Why Isn&#8217;t My Book Selling?</title>
		<link>http://publicitythatworks.com/why-isnt-my-book-selling/</link>
		<comments>http://publicitythatworks.com/why-isnt-my-book-selling/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 19:44:49 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
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		<category><![CDATA[pr firm]]></category>
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		<guid isPermaLink="false">http://publicitythatworks.com/?p=581</guid>
		<description><![CDATA[How Going Back to Basics Can Help Open All Sales Channels. Most writers can relate to a statement made by the brilliant statesman and author, Winston Churchill, concerning the life cycle of writing a book.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Holidays Can Drive Your PR Campaign</title>
		<link>http://publicitythatworks.com/holidays-can-drive-your-pr-campaign/</link>
		<comments>http://publicitythatworks.com/holidays-can-drive-your-pr-campaign/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:56:04 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=579</guid>
		<description><![CDATA[Find the holiday that relates to your message, whether it is for your book or product, and then plan carefully to execute your PR tactics around that date. It might take an evergreen campaign pitch and make it instantly relevant to everyone simply because it appears on the calendar.]]></description>
		<wfw:commentRss>http://publicitythatworks.com/holidays-can-drive-your-pr-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips for Online Book Promotion</title>
		<link>http://publicitythatworks.com/tips-for-online-book-promotion/</link>
		<comments>http://publicitythatworks.com/tips-for-online-book-promotion/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 16:39:29 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[book promotion]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=574</guid>
		<description><![CDATA[Every author should have their own Web site, whether they are marketing one book or twenty. If your book has garnered some positive reviews, feature them on the home page - get as much leverage from those reviews as possible. Make sure visitors to the site can easily purchase your book directly from the site. No need to invest in an expensive ecommerce web solution - PayPal is totally acceptable and trusted these days, and easy to implement on your site. Even though most of your online book sales will come from Amazon, it's worthwhile selling on your site and will provide the opportunity to add these book buyers to your own mailing list. That way, when your next book is ready to be released, you can email everyone on your list and let them know. If your topic or area of expertise lends itself to a weekly or monthly newsletter, add a newsletter signup to the site, and make sure each edition of your newsletter contains links back to your site. You never know where your newsletter will eventually land.
]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>When to Start Your PR Campaign?</title>
		<link>http://publicitythatworks.com/when-is-a-good-time-to-start-your-pr-campaign/</link>
		<comments>http://publicitythatworks.com/when-is-a-good-time-to-start-your-pr-campaign/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 18:11:14 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=564</guid>
		<description><![CDATA[I have found that the two biggest obstacles to a good PR campaign are the two Ps: Procrastination and Perfection. Too many times, companies will procrastinate in getting their campaign started, and tag their campaign launch to something artificial like a product launch (which isn't news, unless it's the iPhone 4) or a new initiative. By and large, the media could care less. Your message, combined with something that is hot in the news cycle, is your hook, and if you're doing it right, waiting is not an option. ]]></description>
		<wfw:commentRss>http://publicitythatworks.com/when-is-a-good-time-to-start-your-pr-campaign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Tips for Getting Booked on Talk Radio</title>
		<link>http://publicitythatworks.com/6-tips-for-getting-booked-as-a-talk-radio-guest/</link>
		<comments>http://publicitythatworks.com/6-tips-for-getting-booked-as-a-talk-radio-guest/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 18:38:21 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi public relations]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[media interviews]]></category>
		<category><![CDATA[talk radio guest]]></category>
		<category><![CDATA[talk radio interview]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=548</guid>
		<description><![CDATA[First and foremost, you need to follow the news. What are people talking about? What is the media saying? What's the buzz? Keeping up with the news is important because talk radio is all about current events. When you know what's current, you can package your message to fit the news...making you an attractive guest for a talk show. Your job is to scan the network and cable news channels, the newspapers, look at news websites, and, most importantly, monitor the talk radio landscape.]]></description>
		<wfw:commentRss>http://publicitythatworks.com/6-tips-for-getting-booked-as-a-talk-radio-guest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promote Your Book In Radio Interview</title>
		<link>http://publicitythatworks.com/how-to-promote-your-book-during-your-radio-interview/</link>
		<comments>http://publicitythatworks.com/how-to-promote-your-book-during-your-radio-interview/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 20:02:31 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=540</guid>
		<description><![CDATA[A radio interview is not an infomercial. Infomercials cost money. If you want one, you have to pay for it. The hosts are inviting you to be a guest on their shows because they think you'll be interesting, informative and entertaining, and add to the listening experience of their audience - so be those things. If you mention your book or Web site every three minutes, the 15 minute interview you were booked for will drop to six minutes. The last thing you'll hear is "oh, it looks like we lost the call - we'll try to get them back, but in the meantime, it looks like Charlie Sheen's in trouble with the law again...]]></description>
		<wfw:commentRss>http://publicitythatworks.com/how-to-promote-your-book-during-your-radio-interview/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Make the Most of Your On-Air Time</title>
		<link>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/</link>
		<comments>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 15:45:55 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[market book]]></category>
		<category><![CDATA[marsha friedman]]></category>
		<category><![CDATA[power of publicity]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>
		<category><![CDATA[radio interviews]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[talk radio hosts]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=535</guid>
		<description><![CDATA[I've written dozens of articles with tips on how to get on the air, but what happens once you get the nod? It's not enough to just get on the air - you have to make the most of the time you have. In most guest-driven news and talk shows, the average segment length is in the 3 1/2 to 5 minute range, so it's important to make every minute count.
]]></description>
		<wfw:commentRss>http://publicitythatworks.com/how-to-make-the-most-of-your-on-air-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get the Media Interested in You</title>
		<link>http://publicitythatworks.com/how-to-get-the-media-interested-in-you/</link>
		<comments>http://publicitythatworks.com/how-to-get-the-media-interested-in-you/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 21:41:35 +0000</pubDate>
		<dc:creator>Marsha Friedman</dc:creator>
				<category><![CDATA[Book Publicity]]></category>
		<category><![CDATA[Media Exposure]]></category>
		<category><![CDATA[PR Tips for Authors]]></category>
		<category><![CDATA[Book Marketing]]></category>
		<category><![CDATA[emsi]]></category>
		<category><![CDATA[media coverage]]></category>
		<category><![CDATA[pr firm]]></category>
		<category><![CDATA[public relations firm]]></category>

		<guid isPermaLink="false">http://publicitythatworks.com/?p=532</guid>
		<description><![CDATA[Many new clients come to us with a strong opinion about what their “pitch” should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message.   But it’s very understandable that this could occur, if you’re not working with the media the way we do, day in and day out, developing story angles intended to grab their interest.]]></description>
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		<slash:comments>0</slash:comments>
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