EMSI

One of the things I love about my job is solving problems.

Sure, it’s great to have a client walk in the door who has a unique product or service, solid credentials and a compelling angle. It makes the work easier, certainly, but it sometimes is more satisfying to solve what a client thinks is an unsolvable problem in a creative way. Read more on the 5 steps for using creative PR to become an expert celebrity →

I have always loved authors, which is why I’ve spent twenty years of my life devoted to helping them promote their books and ideas!

I admire authors for their passion, tenacity and, well…chutzpah. Writing a book – and getting it published – is truly for the spirited and dauntless.

Over the years I’ve helped countless numbers of authors to become known. I have even counseled hundreds through the process, starting with the decision to write a book and all the way to arranging for their publicity to promote it. Read more on marketing your book →

And How to Make Sure They Invite You Back

Successful non-fiction authors know a secret.

They know that when it comes to achieving success with a book, it’s not just about literary talent, or even the cleverness of the topic or message. They know that – unlike the movie Field of Dreams, where all Kevin Costner had to do was build a baseball diamond and the fans magically would come – just getting a book published does not guarantee anyone will hear about it, let alone buy it. Read more on 7 PR secrets for getting on talk radio →

Where Do You Start and What Do You Look For?

It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started. Read more on publicity for your book →

…And Turn Your Host’s Listeners into Your Followers

The most difficult thing about being a public relations professional is correcting a client’s perceptions about the field of PR itself.

PR people are depicted in the movies as “spin doctors,” stretching the truth or lying outright to present their clients in the best possible light. Read more on being a dream guest on talk radio →

You have been working yourself to exhaustion for countless hours and it’s finally finished. After a lifetime of dreaming, you are finally holding it in your hands. Your book: the focus of all of your energies and a labor of love. You want the whole world to hear about it (and hopefully buy it), but you aren’t sure how to make that happen. If you have limited budget, one of the best and most cost-effective ways to let people know that your book exists is talk radio. Read more on hiring a publicist for book promotion →

As a PR professional, I’ve never liked the way movies portray public relations people.

Usually, they’re characterized by Hollywood as slick-talking flim-flam artists who promise the universe and deliver next to nothing. Read more on how to hire a PR firm →